"Old money style" fascinates as much as it intrigues. Popularised on social media, it describes a way of dressing inherited from long-established wealthy families: discreet, polished, resolutely timeless. Nothing flashy — everything in quality and bearing.
Nothing that shouts. Everything that lasts.
Old money: the elegance of heritage
Unlike "new money", which likes to display its success, old money style cultivates restraint. Clothes don't belong to a season: they last for years, sometimes get passed on. Value shows in the cut and the fabric, not on a label.
The old money palette
Navy, camel, ivory, British racing green, burgundy, grey… Deep, neutral tones that pair easily. Loud colours and showy prints give way to shades that stand the test of time.
The key pieces of the wardrobe
- A well-cut piqué polo, worn on its own or under a jacket.
- A discreet knit: a sweatshirt or hoodie in dense cotton.
- A heavyweight cotton tee, the base of a capsule wardrobe.
- Sober accessories: a cap or beanie with no visible logo.
A style without gender
The codes apply to everyone: a women's knit with a clean cut, deep tones, a refined silhouette. Old money elegance doesn't come in masculine or feminine — it is simply worn.
Building your wardrobe
The secret of an old money wardrobe comes down to one word: coherence. Fewer pieces, better chosen, that work together. Favour quality over quantity, and let time do the rest.
Discover the Maison Sahari essentials, made to last and to combine effortlessly.